In “Crowds and Party” Jodi Dean unpicks the nature of individualism and the impact of crowds in modern ‘communicative’ capitalism. I’ve written briefly about individualism in an earlier post and here I want to make a brief additional note about what Dean writes about crowds, and in particular draw a link from that to the recent British general election campaign.
Dean takes a psychoanalytical approach to understanding crowds using the work of Freud and Lacan among others. The key point here is that a crowd can create a rupture in the status quo. A point through which it is possible to see that things might be different than how they are now. Crowds are able to force a gap which can be held open and form a focus for politics – and a radical party of the left can keep that gap open and use the energy of the crowd to drive for systemic change.
The Labour Party campaign during the recent general election was certainly based on large rallies which brought together crowds of supporters. This was in marked contrast to Conservative Party events held in anonymous hangars to prevent anyone not invited from gaining access. These Labour events were visibly full of energy and passion. Corbyn is a strong speaker to a crowd, and the result was a sense of momentum and enthusiasm not seen in British politics for a while.
Add to this the decline in the influence of the traditional print and television media dependent on the party press office machinery, and the increasing influence of social media and the ‘peer to peer’ spread of news, and the ‘crowd’ seems to have had a profound effect. It created an opening for the prevailing view on the necessity of ‘austerity’ to be challenged. Unforeseen by most media commentators, the Labour Party was able to use this moment to secure a better election result than expected. More importantly they have changed the terms of debate. The Conservatives may have won formally, but they are now having to bend their government to the issues mobilised during the campaign.
In other words, what we are seeing now with Jeremy Corbyn is something which might be thought of as approaching an Event in the sense used by Alain Badiou – a concept also touched on by Dean briefly. The question now would seem to be whether beyond the confines of the election campaign Corbyn and Labour can keep the gap opened by the intrusion of the crowd open in the way described by Dean, and drive home the progressive shift it has started.
Dean, Jodi Crowds and Party (Verso, London, 2016)